Diggles Photography

Waste Management

Waste Management’s visual identity relies on consistent elements including their logo, color palette, typography, and photography style. Photography plays a critical role, reinforcing brand credibility through natural, unforced imagery that avoids visual cues associated with pollution, outdated facilities, or artificial staging.

We were tasked with creating a collection of images aligned precisely with Waste Management’s brand guidelines. By adhering closely to these standards, we delivered photography that reflects professionalism, operational excellence, and environmental responsibility—while remaining flexible for use across multiple teams and locations.

The excerpts below are from Waste Management’s official Visual Branding Guidelines.

“Photography is one of the most powerful elements of our visual identity. Our photography reflects a broad range of subjects yet always maintains a common stylistic approach. Always use the Waste Management image library as an initial source for photography; avoid the use of stock photography whenever possible.” — Waste Management

Waste Management branding guidelines – approved photography examples
Waste Management branding guidelines — examples of correct photography choices and styles.
  • Do not photograph employees in a way that looks staged.
  • Do not show facilities that could be interpreted as outdated or polluting.
  • Do not combine images into montages or collages.
  • Avoid distracting backgrounds; silhouettes are preferred.
  • Avoid unnatural or exaggerated lighting.
  • Do not show distressed equipment.
Waste Management branding guidelines – incorrect photography examples
Waste Management branding guidelines — examples of incorrect photography choices and styles.

These images are not simply archived—they serve as a shared visual resource across Waste Management’s national network. Teams can confidently use this photography for internal communications, marketing materials, and operational storytelling.

Below is a selection of brand assets contributed to Waste Management’s internal image library.

Scanning incoming packages – Waste Management
Scanning Packages • Waste Management
Reusable inkjet cartridges – Waste Management
Reusable Inkjet Cartridges • Waste Management
Green safety vests – Waste Management
Green Safety Vests • Waste Management
Tracking software – Waste Management
Tracking Software • Waste Management
Receptionist – Waste Management
Receptionist • Waste Management
Reusable toner cartridges – Waste Management
Reusable Toner Cartridges • Waste Management
Employees working – Waste Management
Employees Working • Waste Management
Office exterior at dusk – Waste Management
Office Exterior at Dusk • Waste Management

Capture the Essence of Your Brand with Customized Photography Assets

Looking to build a comprehensive image library that authentically represents your brand? We collaborate closely with marketing teams to create photography that aligns with brand standards while remaining flexible for real-world use.

Call us at (970) 744-3611 or contact us to begin building a visual asset library that works as hard as your brand does.